Treasure Island Goes Independent and Selects K Hotels for Sales Representation

24 June 2009

K Hotels Welcomes Its Newest Member, A Legendary Las Vegas Hotel

LOS ANGELES, June 23 /PRNewswire/ -- K Hotels, a collection of worldwide properties, announced today the addition of Treasure Island Hotel & Casino ("TI") to its member portfolio. TI was recently purchased by Ruffin Acquisition, LLC (wholly owned by Phil Ruffin). The K Hotels team of specialists will develop a personalized sales and marketing strategy guaranteed to improve the hotel's return on investment and market share.

Located in the heart of Las Vegas on the central Strip, TI offers 2,665 rooms and 220 suites, award-winning banquet and convention services staff, and 18,000 square feet of extremely convenient meeting facilities. TI is also known for their world famous entertainment including the breathtaking Mystere(TM) by Cirque du Soleil(R) and the iconic Sirens of TI(R). Whether indulging in the latest treatment at WET - The Spa & Salon at TI, feeling the pulse of the dynamic casino, experiencing one of eight restaurants and four lounges, or relaxing in a pool cabana, TI's amenities always bring people back.

"Being an established property in today's market is not enough. We know we will need to reach out to new customers. By becoming an independent hotel & casino we have more flexibility to really shine in the hospitality world, and we are confident that K Hotels will introduce new clients to a unique experience in the Las Vegas market," states Najam Khan, Executive VP and General Manager of TI.

"We are extremely excited to have TI as part of our collection. K Hotels will act as an extension of the TI sales and marketing department and work hand-in-hand with them to drive new strategies and increase ROI. We pride ourselves on being a sales-focused organization and because we are an intimate sized collection, we are able to provide clients with personalized attention and a targeted approach," states Lara Weiss, Managing Director of K Hotels.

TI reservations and group sales will be available through the K Hotels website at www.k-hotels.com. Fans and first-time visitors alike will be able to take advantage of special promotions, as well as the K Hotels newsletter by signing up on the website. For more information on TI, please visit www.treasureisland.com. For more information on K Hotels, please visit www.k-hotels.com.

About K Hotels

K Hotels represents a worldwide collection of independent hotels. K Hotels approaches each member (and traveler) with an exclusive relationship supported by professionalism, knowledge and enthusiasm. Applying direct sales strategies, personalized marketing campaigns and customized services, K Hotels distinguishes itself from its competitors. With the mission of growing consumer awareness and strategically defining the independent Hotels' position in each market around the world, K Hotels has succeeded in being a leader in its category, and providing unforgettable experiences for its members and travelers alike. View the K Hotels Collection at www.k-hotels.com or travel industry professionals search KH chain code.

About TI

Treasure Island "TI" is the AAA Four Diamond resort on the Las Vegas Strip that offers a contemporary style with a high-energy atmosphere. TI's resident shows, excellent restaurants and relaxing pool and spa are just some of the amenities that entice travelers to stop for more than a weekend. Connected by tram to The Mirage and adjacent to Fashion Show shopping mall, TI offers one of the best locations and overall values in Las Vegas. For more information on the hotel and casino, please visit www.treasureisland.com.

SOURCE K Hotels

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