Trump markets Las Vegas condominium project on 'The Apprentice'
| 10 April 2007 |    |
Donald Trump is using his assistant-grooming reality show to sell units in his second Las Vegas condominium tower. For a one-hour episode of "The Apprentice," contestants are tasked with devising a marketing plan for Trump Tower-two. Like its predecessor, it will be 64 stories of gold glass just off the Las Vegas Strip.
The challenge is formidable. Las Vegas' once-hot condo market has cooled in the past year, leaving dozens of projects stalled in blueprint stages and many condo buyers wanting out.
Trump's Las Vegas projects are partnerships with casino owner Philip Ruffin, owner of the New Frontier hotel-casino next door. Both towers include about 1300 luxury condominium units, with a hotel rental option, at prices ranging from $700,000 to seven million.
Article By: KVBC
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